Unlike most business books it’s based on extensive data, on real world buying. It is a myth-busting book, in the tradition of classic scientific discoveries. This book is the first to present these laws in context, and explore their meaning and marketing applications. “How Brands Grow” is based on decades of research that has progressively uncovered scientific laws about buying and marketing performance. * Voted best marketing read of Summer (2013) by Advertising Age readers. Bruce McColl, Chief Marketing Officer, Mars Incorporated. Mitch Barns, CEO & President, The Nielsen Company A scientific journey that reveals and explains with great rigour the Laws of Growth. Until every marketer applies these learnings, there will be a competitive advantage for those who do. Joseph Tripodi, Chief Marketing Officer, The Coca-Cola Company Don't walk - run to get this book. To watch Byron's presentation from TEDx.marketers need to move beyond the psycho-babble and read this book. Byron Sharp Dr Byron Sharp is Professor of Marketing Science, and the Director of the Ehrenberg-Bass Institute.
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